Motel 6 appoints Garfield as its first-ever pet director

TORONTO, ON, June 6, 2024 (GLOBE NEWSWIRE) — Recently, Motel 6, proud sponsor of Pets and official hotel partner of “The Garfield Movie,“ has launched its first-ever Pet Director to help make traveling with pets easier, safer and, most importantly, more enjoyable. The world-famous and beloved orange tabby cat Garfield takes on a supporting role in the new blockbuster animated film from Columbia Pictures/Alcon Entertainment, now showing exclusively in theaters.

“After his lasagna adventure, Garfield knows he will experience VIP (Very Important Paws) hospitality at Motel 6,” said Irwin Prince, president and chief operating officer of Realstar Hospitality, the primary franchisor of the Motel 6 brand in Canada. “At Motel 6, we pride ourselves on being pet-friendly and offering clean, comfortable rooms for travelers and their furry companions.”

“I love seeing myself on the big screen, so I thought, hey, let’s double down on my big break and take on a new position as Motel 6’s first-ever pet director. As you’ll see in my new video, I know from personal experience how nice it is to be welcomed with a nice place to sleep,” said Garfield, Pet Director at Motel 6. “My first assignment in Canada was to ensure pets and their families had an enjoyable travel experience with my Garfield Getaway competition. Three lucky winners will have the chance to watch me and stay at any Motel 6 in Canada!”

Take part and get a chance to win a trip to the Garfield movie!

Pet lovers can enter the competition for a chance to win one of three “Motel 6 Garfield Movie Getaways.” Lucky winners will receive a complimentary two-night certificate valid at any Motel 6 location in Canada, a C$100 prepaid movie gift card and Garfield-themed merchandise. From now until August 31, 2024 at 11:59 p.m. (EST), applicants can enter the contest for a chance to win at www.garfieldgetaway.ca.

“With this creative and impressive campaign, Motel 6 is sure to raise the bar for the ultimate pet experience, underscored by the high standard of the Garfield Certification,” said Jeffrey Godsick, vice president of global partnerships and brand management and director of location-based entertainment at Sony Pictures Entertainment. “Who better to pass on their knowledge to make pet travel a little easier than your favorite, spoiled, Monday-hating, lasagna-loving house cat!”

Pet-friendly benefits

All traveling pet parents can join My6, Motel 6’s free discount program. My6 members save at least 6% on every Motel 6 stay nationwide and have access to hundreds of pet and travel benefits.

Pets are allowed free of charge at all Motel 6 locations nationwide. To learn more about how Garfield is transitioning into his new role or to book a stay at Motel 6, visit www.Motel6Garfield.com.

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About Motel 6
Motel 6, an iconic brand synonymous with affordable lodging, has franchise locations throughout the United States and Canada. Since 1962, Motel 6 has been known as a trusted place to find a clean, comfortable room at an affordable price. Pets are always free at Motel 6. In the Entrepreneur Franchise 500® 2024 report, Motel 6 was ranked in the top 50 of all franchises. More information can be found at www.motel6.com. Franchise information can be found at www.realstarhospitality.com.

About the movie Garfield
Garfield (voiced by Chris Pratt), the world-famous indoor cat who hates Mondays and loves lasagna, is in for a wild outdoor adventure! After an unexpected encounter with his long-lost father – scruffy street cat Vic (voiced by Samuel L. Jackson) – Garfield and his canine friend Odie are forced to leave their perfectly pampered lives behind and join Vic in a hilarious, high-stakes heist.

Directed by Mark Dindal. Screenplay: Paul A. Kaplan, Mark Torgove and David Reynolds. Based on the Garfield® characters created by Jim Davis. Producers are Broderick Johnson, Andrew A. Kosove, John Cohen, Steven P. Wegner, Craig Sost and Namit Malhotra. Executive producers are Jim Davis, Scott Parish, Bridget McMeel, David Reynolds, Carl Rogers, Tom Jacomb, Crosby Clyse, Chris Pflug, Simon Hedges, Louis Koo, Steve Sarowitz and Justin Baldoni. The film features the voices of Chris Pratt, Samuel L. Jackson, Hannah Waddingham, Ving Rhames, Nicholas Hoult, Cecily Strong, Harvey Guillén, Brett Goldstein, Bowen Yang and Snoop Dogg.

• Motel 6 hires Garfield.