Kent Outdoors Names Randy Hales New CEO

SALT LAKE CITY, June 25, 2024 /PRNewswire/ — Kent Outdoors, helping people find outdoor adventures for over 60 years, today announced the appointment Randy Hales as the new Chief Executive Officer (CEO).

Hales brings decades of consumer products experience to Kent Outdoors, having held leadership positions at several high-growth companies, including serving as CEO of Next Level Apparel, a leader in the premium premium apparel industry, and CEO of ZAGG Inc., a global manufacturing company mobile accessories offering the best brands in this category and the CEO of Back to Basics, an innovator in the field of kitchen equipment. During his time at ZAGG, Hales was honored with the title Utah Public Company CEO of the Year. Serves on the Board of Directors, Boise State University Foundation, volunteers with the Make-a-Wish Foundation and is a member of the National Association of Corporate Directors.

“We are honored to have Randy take the helm as CEO. His appointment represents a significant milestone for Kent Outdoors as we focus on building brands and positioning the company for future growth,” said Kent Executive Chairman Lee Belitsky. “He brings a transformational leadership style and deep consumer products experience in both face-to-face and business-to-business environments. The combination of his professional experience and personal passion for the outdoors makes Randy a perfect fit for Kent’s portfolio of brands.”

“I am excited and honored to join the Kent team,” said Hales. “Kent has an incredibly strong brand portfolio and a track record of adapting to market changes, innovating new products and capitalizing on consumers’ growing interest in outdoor recreation. This is an exciting time as the company is positioned for continued growth and market leadership.”

About Kent Outdoors:
Founded in 1959 in New London, OhioKent Outdoors is a diverse platform of outdoor brands with a broad product set that includes personal flotation devices, wakeboards, jet skis, towables, snowboards and more. The company’s portfolio of over 15 iconic brands includes industry-leading names such as BOTE, HO/Hyperlite, Connelly, O’Brien, Liquid Force, Onyx, Aquaglide, Barefoot/Fatsac and Arbor Snowboards (managed under contract with Arbor Collective), which have contributed to the company’s long-term success in serving a broad base of extreme sports participants of all ages and skill levels.

Contact with the media:
Matt Bennett
ECHOS brand communication
(email protected)
303-909-0530

SOURCE Kent Outdoors