LIV Golf League dealt hammer blow (!) as its streaming platform shuts down

LIV Golf has been dealt a hammer blow to its free streaming service after one of its providers, CaffeineTVconfirmed it has shut down with immediate effect.

Caffeine TV, which labeled itself as ‘the home of live sports and community’, served as one of LIV Golf’s free first-round streaming services.

The brand was setup in 2018, and it joined forces with LIV Golf at the start of 2024.

LIV Golf said at the time of its deal with Caffeine TV that the streaming service ‘boosted a younger, more diverse audience than many traditional broadcast platforms’.

The breakaway Saudi-backed league added in February 2024: “Caffeine TV has already produced notable exposure for the league, its tournaments, and original programming that has appeared on the platform since the start of the 2024 season.’

However, the deal lasted less than six months.

LIV Golf CEO Greg Norman

Other live sports covered by Caffeine included basketball, combat and football.

Caffeine TV’s reason for shutting down with immediate effect on Wednesday 26 June was down to a lack of profitability.

That is despite growing to 61m monthly users and 4m per day.

Related: the players in danger of being axed by LIV Golf ahead of 2025

Caffeine posted an official statement about shutting down on their website.

The last paragraph from Caffeine suggests a comeback could be on the cards at a later date.

But for now, they are done.