Greg Norman silences negative audience reaction with harsh PGA Tour comparison: ‘Oldest aging demographic’

For Greg Norman, criticism over LIV Golf is nothing new. But since DeChambeau won a PGA Tour main event, Norman has grown more confident in defending his league. To the criticism he faced after one of LIV’s streaming services went down, the 69-year-old found a suitable response in favor of his league.

Instead of talking about vision and plans, Norman cited actual statistics to support his argument. According to the former golfer, some 738 million people watch Gold and add up as viewers to keep the game alive, providing support and profit. But what really makes a difference in LIV viewership?

Greg Norman Reveals Why It’s Worth Having a Young Audience

Norman believes the biggest difference between Liv Gold and the PGA Tour viewership is the age of the viewers. While Liv Golf attracts young fans, with more than 50% of them being 45 or younger, the same isn’t true for the PGA, which has a relatively high average age of viewers.

In the latest Podcast with Latitude, Norman revealed his goal to grow not only LIV, but all of golf. “738 million people around the world are interested in golf. Don’t play golf and there are about 60 million golfers. So we have another 670 million people. We can figure out how to get them interested not only in LIV but also in golf.” Norman stated.

“I really believe we are well on our way to achieving that goal because if you look at our audience today, about 50% of our tickets come from people aged 45 and under.” Norman added.

The CEO of the Saudi-backed league didn’t hesitate to mention why they’ve achieved such high viewership numbers while criticizing the rival tournament, the PGA Tour. Norman pointed to their product and entertainment as the reason. “Following the PGA Tour, the oldest aging demographic in the sport is 67-and-a-half years old, and that’s down to 45 with our product and entertainment side,” – the Australian noted.

Additionally, Norman pointed out that LIV Golf’s sales have a huge female appeal. He believes that the reason LIV has such a female audience is because they feel inclusive.There is a place in the world where 32% of ticket sales are women, so they come to events where they feel inclusive.” Norman explained.

But will they maintain the same position in their TV viewership?

Bad luck LIV Golf with streaming options

June 26 was a day full of anxiety for all LIV supporters. While LIV Golf is known for its endless flow of cash, one of its streaming services has proven the opposite. Caffeine TV has announced that it is discontinuing its services due to lack of profits. This outraged the golf community, noting that 61 million monthly users and 4 million daily users were not enough for the system to turn a profit. The community screamed at Norman for suddenly revealing their crisis.

However, this is not something new. A similar crisis of declining viewership was observed earlier this year. Despite having a huge storyline and extraordinary gameplay to offer the community, LIV Golf’s TV viewership was incredibly modest. In the final round in Las Vegas, in the same round in which Jon Rahm, Bryson DeChambeau and Dustin Johnson were in the marquee group, only 297,000 viewers watched. It was 51st in all television ratings on that particular day.

Golf Central’s pre-round coverage ultimately attracted about the same number of viewers. However, this was significantly less than LIV Golf Mayakoba’s 432,000 views. Even Mayakoba TV’s viewership lagged the PGA Tour third-round replay on CBS by a third of viewers.

Do you think that with the new plans of teams having their own odds, do you think that Greg Norman should also do something about the league’s viewership? Let us know in the comments below.