SolarEdge announces the appointment of a new chief marketing officer

SolarEdge Technologies, Inc., a global leader in smart energy technologies, announced the appointment of Shuka Nir as the company’s new Chief Marketing Officer (CMO).

Prior to joining SolarEdge, Mr. Nir held several key management positions, including General Manager of the Consumer Business Unit at SanDisk, and led SanDisk’s corporate marketing division. His extensive experience includes consulting for multinational corporations and serving on several boards, including Kornit Digital and IronSource. Mr. Nir holds an MBA, LLB, and BA in Accounting from Tel Aviv University.

Mr. Nir succeeds Mr. Yogev Barak, who has served as the company’s Chief Marketing Officer for the past 3.5 years. During that time, Mr. Barak helped scale SolarEdge’s marketing efforts, driving growth in key markets and building a strong global marketing team and infrastructure.

Zvi Lando, CEO of SolarEdge, said: “We are pleased to announce the appointment of Shuki as our new Chief Marketing Officer. Shuki’s mission will be to further develop the company’s brand value among consumers and enterprises, enter new market segments and expand the product portfolio. I would like to take this opportunity to thank Yogev for his contribution to SolarEdge as our company has experienced significant growth over the past few years.”

Shuki Nir, SolarEdge’s new Chief Marketing Officer, commented: “I am very excited to join SolarEdge and become part of the renewable energy revolution. The company’s strong innovation heritage is inspiring and I look forward to continuing to strengthen its market leadership and brand image.”

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