This Playtex supporter costs $4.50

There’s no better feeling than taking your bra off after a long day. And it’s no wonder: skin irritation, tightness, and scratching from exposed underwires are just a few of the concerns of bra-wearers. And shopping for a bra that fits, supports you properly, and doesn’t leave you feeling groggy at the end of the day is no picnic either. We get it, and we’ve found the holiest of fashion holy grails: the Playtex 18-Hour Ultimate Lift Wireless Bra. It’s heavily discounted during Amazon’s July 4th sale, so if your bra drawer needs a fresh coat of paint, here’s your chance.

Why is this a good deal?

A good bra can cost well over $50, so at just $16 (for a reputable brand like Playtex, no less), this one is an absolute steal. Plus, it has tens of thousands of five-star reviews and is over 60% off. Throw that old bra aside and grab this one while it’s at one of the lowest prices we’ve ever seen.

Shopping for more than just bras this holiday season? Check out the best 4th of July sales we found online across fashion, home goods, tech, and more.

What do I need this for?

The Playtex 18-Hour Ultimate Lift Wireless Bra takes support to the next level. The four-way wireless support system includes higher sides, fuller cups, wider straps and a smoother back. It is designed to provide natural-looking lift and is made of moisture-wicking material to prevent sweating. This bra also helps cover unwanted back bulges with its stretchy satin material, while the padded straps relieve pressure and won’t dig in or slip, leaving you free and easy for up to 18 hours.

The Ultimate Lift is available in sizes 34C to 48DDD and 19 colors (prices may vary).

What reviewers say

The Playtex 18-Hour Ultimate Lift Wireless Bra is an Amazon bestseller, with five-star ratings from nearly 52,000 shoppers.

Advantages

Buyers appreciate the comfort this bra provides.

“This bra is 18 hours long and it absolutely delivers on that promise,” raved a happy fan. “It fits perfectly when measured for proper fit; it’s soft, non-scratchy, and doesn’t cut into my shoulders, providing support for my large bust. I’m definitely buying more!”

Another happy customer said, “Comfort is the most important feature, almost like not wearing a bra at all. The material is soft, smooth, silky and comfortable. The fit is well designed with good support in the cups (no underwires), wide straps that don’t slip down, side and back straps that don’t bind or pinch. The fit is true to size. A great bra if you’re looking for comfort.”

Disadvantages

Other buyers found a few concerns.

“It doesn’t support posture, and the cups are a little smaller than other 18-hour bras,” says one customer. “But it’s very soft and comfortable to wear. It looks natural.” (Psst: This popular Shapermint non-wired bra is super supportive, fans say. It also comes in sizes to fit larger busts.)

“I love the bottom part because it stops my boobs from sliding underneath,” wrote another five-star reviewer. “And it’s not an underwire! The straps are nice and thick and should hold up for a while. The only thing I would change would be to make the cups out of a thicker material because when I get cold my nipples show through a bit. But that’s a problem I have with most bras. So it’s more of a personal thing. Overall, a very comfortable bra, and I hate bras.”

If you have Amazon Prime, you get free shipping, of course. Not a member yet? No problem. You can sign up for a free 30-day trial here . (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews cited above reflect the latest versions at the time of publication.

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